Welcome to my website!

I am an Assistant Professor of Marketing at Clark University. My research focuses on the areas of Advertising, Healthcare, Social Implications of Marketing, and Public Policy. I am particularly interested in leveraging big data from social and digital media platforms to highlight marketing’s role in mitigating consumer and social concerns.

My research work to date has enabled me to work with a variety of data (including unstructured social media data, advertisement data, location data, survey data, and qualitative data), apply a variety of methods (including structural equation models, econometric models, machine learning, and experiments) and collaborate with a wonderful and diverse group of scholars.

Prior to starting my academic journey, I worked as a data science professional for the Hongkong and Shanghai Banking Corporation (HSBC) for 5 years.