Research Interests

Advertising, Place Marketing, Healthcare, Social Implications of Marketing, Public Policy, Digital & Social Media Marketing.

Publications

Cortez, Roberto Mora, Wesley Johnston, and Ayan Ghosh Dastidar (2023), “Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?” Journal of Business Research

Ghosh Dastidar, A., Sunder, S., & Shah, D. (2022), “Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis.” Journal of Marketing.

Cortez, Roberto Mora, and Ayan Ghosh Dastidar (2022), “A Longitudinal Study of B2B Customer Engagement in LinkedIn: The Role of Brand Personality.” Journal of Business Research.

Shah, Denish, and Ayan Ghosh Dastidar (2019), "Customer-centric Marketing: What, How, and Why do customer habits matter?" In Handbook on Customer Centricity, Edward Elgar Publishing.

Work In Progress

Shah, Denish, Ayan Ghosh Dastidar, Robin Coulter, and Jagdish Sheth, “Consumer Well-Being from a Brand: How and Why it Matters?” Preparing Manuscript for submission to the Journal of Business Research

Ghosh Dastidar, Ayan and Denish Shah, “Citizen Centric Social Listening for Cities: Citizen Sentiments and City Performance” Preparing Manuscript for Information Systems Research

Ghosh Dastidar, Ayan, Chandrayee Chatterjee, and Raji Srinivasan “Examining the Effect of Weight Loss Product Advertising on Nutritional Choice & Physical Activity” Preparing Manuscript for submission to the Journal of Marketing Research

Su, Yiran, Ayan Ghosh Dastidar, Ashley Stadler Blank, and James Du, “Leveraging AI-Generated Emotional Support in Digital Marketing: A Multi-method Investigation” Revise & Resubmit at the Journal of Business Research