References

 
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Denish Shah (Chair)

Associate Professor of Marketing, Barbara and Elmer Sunday Professor of Marketing; Director, Social Media Intelligence Lab; Georgia State University. 35 Broad Street, Office 1341, Atlanta, GA 30303.

Phone: + 1 404-413-7694

Email: shah@gsu.edu

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Naveen Donthu (Committee Member)

Distinguished University Professor, Katherine S. Bernhardt Research Professor, Department Chair, J. Mack Robinson College of Business, Georgia State University. 35 Broad Street, Office 1335, Atlanta, GA 30303.

Phone: + 1 404-413-7662

Email: ndonthu@gsu.edu

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Ajay Kohli (Committee Member)

Gary T. and Elizabeth R. Jones Chair in Management, Regents Professor. 800 West Peachtree St. NW, Atlanta, GA 30308-1149.

Phone: + 1 404-894-4353

Email: kohli@gatech.edu

 
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Sarang Sundar (Co-author)

Associate Professor, Department of Marketing, Neeley School of Business, Texas Christian University. 2900 Lubbock, Fort Worth, Texas 76109.

Phone: +1 817-257-4092

Email: s.sunder@tcu.edu

Yi Zhao (Committee Member)

Associate Professor of Marketing, J. Mack Robinson College of Business, Georgia State University. 35 Broad Street, Suite 1329, Atlanta, GA 30303.

Phone: + 1 404-413-7671

Email: yizhao@gsu.edu

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Robin Coulter (Co-author)

VOYA Financial Fellow. Professor of Marketing and Department Head, Department of Marketing, School of Business, The University of Connecticut. 2100 Hillside Road Unit 1041, Storrs, CT 06269-1041.

Phone: +1 860-486-2889

Email: robin.coulter@uconn.edu